The world is currently changing dramatically in terms of corporate marketing strategies for both small and large companies. Many businesses have chosen to use online marketing to reach the large number of customers who use the Internet. Digital Marketing in Pakistan includes the use of social media, SEO, pay-per-click (PPC) advertising, social media marketing, web design, and other platforms.
Since the advent of Google and Facebook, Digital Marketing in Pakistan has grown exponentially with more and more people investing in it, why not, there are 3.6 billion people on social media and that ,number is expected to grow to 4.41 billion. by 2025. The same goes for Google, nearly 4 billion people use Google and the average adult spends about 2-3 hours a day on the Internet. In this regard, modern businesses are actively focusing on digital marketing.
There are 2 ways to digitally market your business and generate significant revenue from your business.
How do you do digital marketing yourself?
Digital Marketing in Pakistan includes search engine optimization (SEO), social media marketing (SMM), and search engine marketing (SEM).
Search Engine Optimization (SEO)
Before we learn how to do search engine optimization (SEO), let’s know what it is. and how does this affect our business? When we google it and it shows us some results based on our search, on a page that shows 10 different websites based on our search. Now most of us will find what we are looking for on the first or second page of Google search results. This behavior clearly shows that sites that are on the first or second page of Google search results will have the most profit compared to sites that do not rank for the keywords entered in the search. Search engine optimization (SEO) is used to optimize your website so that the search engine ranks for keywords related to your business. SEO includes:
keyword research,
- Optimization of the page,
- External optimization,
- Backlinks
Social Media Marketing (SMM)
We are all familiar with social networking sites and in fact, most of us use them in our daily life and have seen company pages on them and maybe even shopped there. The great thing about social media is that they show results based on your interest, which greatly increases your sales opportunities as you sell to your potential customers. Plus, if you want to reach a wider audience, you have the option to use ads and sell products to a wider audience. One thing that has been constant in social media is the content that your target audience likes. Now social networks have many different functions such as:
organic marketing
Hashtag search
Marketing funnel
Social media post design
Advertising in social networks
video
To be successful on social media, you need to master the above skills, as well as copywriting to engage your customers. There are different types of social media marketing where the above skills can be applied,
Facebook Marketing:
Instagram Marketing:
Twitter Marketing
Marketing on Pinterest
LinkedIn Marketing:
YouTube Marketing
and more.
Search Engine Marketing (SEM)
Now, when it comes to Search Engine Marketing (SEM), the first thing that comes to mind is Google Ads. Now we need to know that this is more than just showing ads on Google. They are a good way to get good traffic in a short amount of time, but they are expensive and, if done incorrectly, can cost money for a small amount of traffic. To run Google Ads, you need to have the following skills:
Copywriting:
PPC campaign
Google Ads campaigns
keyword research
Competitive research
Hire a digital marketing agency
Now you can learn more about Digital Marketing in Pakistan from the above information and learn how to put it into practice, but it will take some time to master it and if you want to take a few more steps in your business in the near future, you need to: A digital marketing agency in Lahore at your disposal. Now the digital marketing agency has a team of experts who are masters in all the above-mentioned aspects of digital marketing and will bring you great results in no time. So, if you have time to spare and can do it yourself, master the above skills, and if not, let an industry professional do it for you, and the results will confirm that you made the right choice.
