How do you get your audience to participate in your contest? You can host a contest on Facebook! It’s hard to beat the feeling of excitement customers get when they win something. Are you unsure how to host a social media contest that converts well?
This article will help you get started building a strong relationship with your followers online. Also, to improve your social media marketing strategy you should get the services of a professional Digital Specialist.
Why run social media contests?
Let’s first look at why, before we move on to the what. Don’t organize contests on social media or give away prizes and products just because other brands do. They have been proven to work for many reasons.
They increase your followers
As a way of gaining entry to a contest, ask people to follow your brand on social media. This increases your followers and the chance that people will see your content.
Contests on Social Media to Increase Brand Awareness
Social media algorithms recognize your content when people comment on, like, or share it. This increases your chances of it being seen by more people and letting them know about your business.
You can reach new audiences by partnering with other brands and influencers. This increases brand awareness.
These will increase your email list
People love to submit their email addresses and name to win contest entries. These entries can be added to your email list as long as they are included in the subscription box.
A social media contest is a great way to increase lead generation.
Engaging Social Media Contests
Contests on social media are a great way for your followers to interact with your content and increase their interest in your page.
You can capitalize on the interest generated through a well-targeted contest by following it up with more impactful social media content.
How to host a contest on social media
There are some steps you can take now that you know the benefits of running contests on social media. These steps will help you get started with any new contest or sweepstakes you create.
Set your goals
You can run a social media contest if you are familiar with how to set business goals. You can host it for different reasons. Each one leads to a different social media contest or form of participation.
Each goal leads to different types of social media contests. So start by determining your goals.
Determine the type of contest in social networks
After you have defined your goals, you can decide the type of contest you want to host. Ask participants to follow your profile or page to gain more followers. This is particularly popular on Instagram.
You can also partner with other businesses to share the giveaway on your profile.
Define your budget and prizes
It is crucial to understand the budget of your marketing department for a social media contest. It’s a great way to keep your followers engaged and excited if you do it often.
Divide the money you have available to spend on the contest between the advertising and the amount that you will use to pay for the prize.
Know your audience
First, you must know who your audience is and where they spend their social media time. Contests should target your customers and target audience. Understand the contest rules on social media
You must follow the rules of each platform for contests. You must ensure that you understand and comply with all rules of your chosen platform.
has the complete guidelines. Make sure you clearly state the purpose of your contest and inform your audience that Facebook does not sponsor it.
It is also against the rules to use friends’ connections to expand your contest’s reach.
These guidelines emphasize the need to ensure that participants don’t create multiple accounts or tweet the same thing repeatedly.
Facebook’s guidelines are very similar because they are owned by Facebook. It asks that you inform your audience that Instagram does NOT sponsor, administrate, or endorse your contest.
Measure the results
After the contest ends, you will announce the winner and mail the prize. Now it’s time for concrete results. You can measure the contest’s success against your goals to determine its social media performance.
Conclusions
It’s a great way for your audience to engage with you online through contests, but be sure to analyze the results.
You can have great success with social media contests by trying out new platforms, rotating the prizes, and playing with different contest types.
