The process of creating software that runs on a mobile device is refer to as “mobile app development” (smartphones, tables, wearable). However, developing an app is more than just writing code for a native, HTML5 or hybrid app. It focuses on the tactical steps involved in defining, designing, developing, and launching a fruitful mobile product.
You will learn everything we know about developing mobile apps from us in this article, which is based on our experience creating them for more than ten years.
We walk you through each step of creating a fantastic mobile product, including ideation, market validation, persona definition, beautiful design creation, building a best mobile app development companies, writing clean code, and creating a marketing strategy to launch your app’s launch day.
Most importantly, read this article to learn from the errors made by numerous app developers, financiers, and business owners. It costs money to create a top-notch app. People have literally wasted millions of dollars developing subpar products or releasing shoddy apps. Don’t act in that way.
Use of mobile app validates the business case for developing them.
Over 5.11 billion distinct mobile users, or more than 90% of all internet users worldwide, were present in 2019.
Global app downloads reached 194 billion in 2018, and users spent a whopping $101 billion on app stores, according to App Annie’s State of Mobile 2019 report. In fact, mobile-enabled businesses in 2018 saw a startling 360% increase in their IPO valuation.
The unedifying spectacle: Why mobile app fail
Even though it may be a bitter pill to swallow, this is the case. Only one mobile app out of every 10,000 developed will succeed, while the other 9,999 will vanish into obscurity. This means that as an entrepreneur, the deck is firmly stack against you.
However, don’t let this large number depress you. Only poorly thought out and executed apps are doom to failure from the start. Because of this, you should understand why apps initially fail. After all, why not take a cue from others’ mistakes to avoid making the same ones yourself?
Regardless of your perspective, developing mobile apps is all about having a strong go-to-market strategy and plan in place. It’s a wise move to protect your app from joining the 99.99 percent.
Following that, here are the four main reasons why mobile apps fail. It is crucial for forward-thinking business owners to take these danger zones as a wake-up call. Additionally, you must figure out how to make them work in your favor.
1) You need to have a solid strategy for mobile app.
No matter what it does, who it is intended for, or who create it, every successful product starts with a solid strategy.
A mobile app is the same.
The creative work necessary to translate consumer needs into an app that can be used seamlessly to complete a particular task is referred to as mobile app strategy. A mobile strategy’s straightforward objective is to assist users in “doing something” efficiently and quickly whenever a mobile app can meet their needs.
Your app is doom to failure without a well-thought-out, thoroughly researched, and successfully implement strategy at every stage of development. This is particularly true if you’re trying to break into a brand-new or rapidly developing niche or industry.
Therefore, it should come as no great surprise that one of the main reasons why most apps fail is a poor strategic decision. Naturally, there are more detailed explanations for why mobile applications fail during this planning stage:
Bad or lack of market research
How much do you know about the people who will use your mobile app and your target market?
Your app won’t be download if it doesn’t address a market need or problem, and even if it does end up on a user’s phone, it might not be used.
A SAP report claims that almost 80% of mobile apps are drop right after their initial use. Why? You guessed it: they don’t fit the user well and don’t have a strong mobile app strategy.
Given the significant wagers that everyone is making on mobile, shoddy market research could quickly become a nightmare and cause disappointment.
Because of this, you must begin the process of developing your app with in-depth user and market research.
What solution, in other words, will your app offer to meet the needs of your particular target audience?
You must clearly define your target audience and further research them as a result of market research. What are their primary issues, demands, passions, and pain points? You can create an app that is tailor to what they are actually looking for by learning the ins and outs of the market and developing a thorough understanding of your target users.
But you can continue your market research after that.
Investigating your closest competitors can be useful as well. To improve the effectiveness of your mobile strategy, compare wins and losses and conduct a thorough competitor analysis.
After everything is said and done, your market research ought to serve as a channel for introducing your app idea to your intend users. And this ought to be your first step and the main focus of your entire mobile app development process.
Improper planning of mobile app marketing activities
Although it should go without saying, this is one of the most frequent reasons why mobile apps fail on a strategic level. Your app will probably fail if the execution stages are not carefully plan.
How, for instance, do you intend to inform your intended audience about your new app? Do you have any plans for campaigns to promote app installations?
A proper plan should take into account marketing and ranking elements such as ASO, SEO, PR push, and so on.
If you put off taking care of them until the last minute, you’ll find yourself trying to run an app with little to no buzz.
Lack of clearly defined goals
Setting goals is a crucial step in the strategy and planning stage of the development of your app. Your app is doom to failure from the start if you don’t establish precise objectives. In the big picture, they matter, particularly when it comes to marketing your mobile.
You can easily plan your strategy to get there if you have your goals clearly defined. The following challenging and crucial questions must be ask if yourself as you work on defining your goals:
- What problem(s) does my app intend to address for its intended audience?
- What will be the USP or appeal of my app?
- What features ought to I add to my app?
- What advantages ought my app to give the user?
