How Your Small Business Can Gain More Followers on TikTok￼
Consider forming long-term partnerships with influencers, where you’ll be able to increase engagement and work to create excellent videos over time. This can he TikTok has been the most popular social media platform growing fastest worldwide, boasting over 800 million people using it worldwide. TikTok is full of marketing possibilities – influencers and have been getting creative on the platform.
If you’re a small or mid-company owner looking to expand the reach of your business on TikTok, then read this article to understand and learn about our seven suggestions on how to grow your following.
Ø Understanding TikTok
Before embarking on the latest trend in social media, make sure you know whether this is the best platform for your business.TikTok is most popular among teenagers, comprising 41% of users aged between 16-24 years old.
If your target market is younger teens and adults, now is the perfect time to establish your company’s TikTok account. TikTok is an emerging platform that is growing, which means that now is the ideal time to develop yourself as a leader in your field. Short videos are the best for the platform. At first, videos could be limited to 15 seconds. However, the company recently increased the maximum length to 60 seconds when users put four 15-second segments together. TikTok’s most popular video content is music videos, lip-syncing and hashtag-related challenges.
Ø How can you increase your following?
Before we offer you useful tips to increase your Tiktok followers, knowing that having the right type of followers is superior to accumulating thousands of unqualified ones is crucial. “Buying” followers isn’t worth the effort because of the lack of transparency and the lack of engagement that you’ll get from it.
If you create an appropriate following and in using the correct method, you’ll be given a chance to create an audience of brand evangelists through the platform
1. Engage with influencers
Like Instagram, TikTok is a visual platform that lends itself to endorsements from influencers.
Begin by identifying the most relevant influence of someone who aligns with your company’s values and that you can identify as having a strong connection with ylp grow your reach, particularly when the influencer already has an extensive following. Remember, with any platform, it is crucial to be transparent, as is making sure you adhere to the correct rules when you work with sponsored Content.
2. Engage with your audience
Small companies need to connect with their customers across all social media platforms they are engaged on. TikTok is an extremely social platform that lets you comment on videos you love, share your Content, and interact with your audience through the comments. Eighty-three percent of TikTok users have posted a video, which offers plenty of opportunities to be actively engaged.
3. Create Awesome Content
In all social media platforms, Content is the king. One of the most effective ways to expand your reach is to create content your users will enjoy, like, and share.
Social media managers must keep up to date with the most recent trends and search for exciting and relevant stories to publish. Producing quality content is equally crucial – remember that although TikTok videos are usually informal and enjoyable, your Content needs to be of high quality and pertinent. There are a lot of video tools that allow you to create outstanding Content using our Boosted Video Maker…
4. Make sure to share videos often
If you are looking to increase your audience, you should post frequently. Try to post at least 3-5 times per week. This will allow you to gain traction in time. In simple terms, If you are following someone, they will expect to be updated. If you don’t update regularly, you are putting yourself at risk of losing your followers. Keep up to date by creating a calendar of Content for your business.
5. Post at the correct time
It is crucial to think about the time your viewers will browse TikTok. It is best to post your Content when your audience is active. The most effective times to publish on social media are during commute times, lunch, and at night – and on weekends.
The ideal time to publish is, as with all things, dependent on the audience you are targeting. In the case of Influencer.
6. Use the Right Hashtags
A platform renowned through hashtag challenges, making sure you use appropriate hashtags should play an important role in your TikTok advertising strategy.
Remember that you must be using hashtags that relate to your business or product rather than using popular hashtags. We have created a guide to Hashtags on TikTok that allows you to go more deeply into the topic. It explains how to locate the most relevant hashtags and gives you all you should know about hashtag challenges.
7. Explore the world of music
Remember that TikTok is an app that’s built on music! Use this and learn about the most popular songs on Spotify to remain current. Also, you can check the section ‘For You’ on TikTok to find out what songs your fans love and can be used to create enjoyable videos.